Re: [Epic] off topic:Wd leaderless?

From: Thane Morgan <thane_at_...>
Date: Thu, 01 Jan 1998 12:28:19 -0700

Bottom line: The retailer is your main salesman,(not your magazine) and
contact point with your customer. If you make him mad or price him out
of
the market, he is going to slam your product and promote a competitor's
.
This steers new people away from your game, and creates opportunities
for
existing customers (players) to get interested in a competing product.
Not a
good thing...


That's what their marketing guys see; no competition. They have
effectively placed all of the risk on the retailer. GW makes their money
whether the retailer sells the material or not, so they then depend on
the retailer to push the game or lose several thousand dollars. I have a
friend who runs a game store who was forced to buy 24 boxes of 40K
warrior chicks; he couldn't sell them even at 50% off. GW lost no money
on the deal; he did.

Sure, there was some "R+D" money involved, but having read them,
probably not much playtesting.
Received on Thu Jan 01 1998 - 19:28:19 UTC